Senior Marketing & Operations Executive
EITAN
GORODETSKY
I build growth engines, lead people, and find what's hidden.
15 years across iGaming, Tech & Digital — €100M+ budgets, 20+ markets, teams of 120.
Annual Budgets
Largest Team
Regulated Markets
Organic Growth
What I Do
Three things I do well.
Build
Build
Growth engines that scale — from SEO to TV campaigns to AI-powered systems.
Lead
Lead
Multicultural teams from 10 to 120. Coaching leaders is what I care about most.
Find
Find
The hidden costs, broken processes, and quiet inefficiencies that dashboards miss.
Latest Writing
Notes from running an AI-native operation.
Governance & responsible adoption · Govern the blast radius, not the intelligence
AI governance that speeds you up — govern the blast radius, not the intelligence
Governance is sold as the brake on AI. Designed right, it's the accelerator — the thing that lets you safely say yes to autonomy. Here's the model, and why the 2025 data backs it.
Build-in-public · The AI-native maturity ladder
What an AI-native marketing operation actually looks like
Most teams bolt AI onto how they already work. A few rebuild around it. The gap between those two is about to decide who wins the next decade.
Frameworks & teardowns · The compounding test
Where Gen-AI actually moves marketing ROI — and where it's theatre
Most AI marketing spend produces a great demo and no measurable return. The difference isn't the model — it's whether the use case compounds. A test, and a map.
Experience across
Open to Director / VP / CMO / COO roles — remote, hybrid, or on-site (Central Coast / Sydney / anywhere in Australia).
Also available for fractional leadership and consulting engagements.
View my career →