AI-native marketing operator
EITAN
GORODETSKY
I run an AI-native marketing operation — and I write about what it actually takes to build one.
15 years inside iGaming, tech and digital — €100M+ budgets, 20+ markets, teams of 120. Now building in the open.
Annual Budgets
Largest Team
Regulated Markets
Organic Growth
What I Do
Three things I do well.
Build
Build
AI-native systems that run the business: persistent memory, live integration, codified workflows, and gated autonomy.
Operate
Operate
A multi-pillar operation — agency work, owned ventures, products — run largely solo, on the AI layer.
Find
Find
The hidden costs and quiet inefficiencies the dashboards miss. Still the through-line.
Latest Writing
Essays on running an AI-native operation.
Frameworks & teardowns · The evidence floor
Too many affiliate links? I put the toplist on trial
Every affiliate operator has the same quiet fear: that a page full of 'Visit site' buttons reads as a sales brochure to Google and gets quietly buried. I spent a day interrogating that fear properly — Google's actual policy record, the conversion literature, 18 measured winning pages, and AI citation behaviour. The fear is aimed at the wrong thing.
Build-in-public · The Generate–Grade–Improve–Verify–Deploy loop
Most AI content tools are production lines, not intelligence systems
Marketing teams are running AI as a faster typing machine. The ones winning with it are running it as an intelligence system — a generate–grade–improve–verify–deploy loop with isolated agent stages. Here's the architectural difference.
Frameworks & teardowns · The three-layer AI search model
AI SEO strategy in 2026 is not what most people think it is
Most marketers are optimising for AI search the same way they optimised for Google in 2005 — chasing rankings, stuffing keywords, measuring positions. But AI search doesn't rank pages. It selects sources to cite. That's a different game entirely.
Experience across
I'm building an AI-native operation in the open — and writing about what it takes. New essays, roughly monthly.
Read the writing →