Speaking
On the record about AI-native operations
I've spent 15 years inside the engine rooms — managing €100M+ budgets, leading teams of up to 120 across 20+ regulated markets, and building what actually works when the stakes are real. I talk about AI-native operations from the inside: what the architecture looks like, where governance goes wrong, and what AI systems actually cite. Proof-over-claims. No slides built around buzzwords.
Enquire about a bookingSignature topics
Four talks. All built from original work.
Each topic is grounded in a published framework or research piece — not a recycled slide deck. Every talk can be adapted to keynote, panel, or workshop format.
What an AI-native marketing operation actually looks like
The maturity ladder from AI-as-tool to AI-as-architecture — and why most teams are stuck on the wrong rung. Practical, sequenced, and drawn from building one in the open.
Read the essay →Govern the blast radius, not the intelligence
AI governance framed as a speed lever, not a compliance layer. The principle: constrain what can go wrong, not what the model can do — and watch the team move faster.
Read the essay →What AI actually cites
A 3,050-answer audit across every major AI surface. What earns a citation, what gets ignored, and how to build content that AI systems reference rather than paraphrase.
Read the essay →Architecture over headcount
How AI-native operators run what used to take large teams — not by replacing people, but by building the right layer underneath them. The economics of the solo-operator model.
Read the essay →Formats
How I show up
Keynote
30–60 min
Panel
Moderator or panellist
Podcast guest
Long-form conversation
Workshop / webinar
Half-day or 90 min
Track record
Proven on stage. Now pointed at AI and martech.
I started speaking on the world's biggest iGaming stages while running some of the most complex digital operations in the sector. That credibility is now applied to the question I think matters most: how senior operators and marketing leaders actually build on AI.
Stage history
SIGMA Gaming Summit & MARE BALTICUM Gaming Summit
Industry panels on digital acquisition and operational intelligence. Speaking while directing acquisition across 20+ regulated markets with €100M+ annual budgets — not as an outside commentator, but as a practitioner doing the work.
Operator credentials
€100M+
Annual budgets managed
120
Largest team led
20+
Regulated markets
15+
Years in the field
Who it's for
Best fit for senior audiences
These talks land best with people who can tell when a speaker has actually done the work — not just read about it. Ideal audiences:
Senior marketing leaders
VPs, CMOs, Heads of Growth — operators managing complexity at scale.
Founders & operators
Building on AI and wrestling with the governance and architecture questions.
AI and martech conferences
Events where the audience is expected to push back.
Interested in having me speak?
Tell me about the event — format, audience, and what you're trying to get out of it. I'll let you know quickly if there's a fit.
Get in touch