Writing
Frameworks and field notes on running an AI-native marketing operation — for the people deciding where AI actually fits.
Build-in-public · The AI-native maturity ladder
What an AI-native marketing operation actually looks like
Most teams bolt AI onto how they already work. A few rebuild around it. The gap between those two is about to decide who wins the next decade.
12 June 2026 · 8 min read
Frameworks & teardowns · The compounding test
Where Gen-AI actually moves marketing ROI — and where it's theatre
Most AI marketing spend produces a great demo and no measurable return. The difference isn't the model — it's whether the use case compounds. A test, and a map.
12 June 2026 · 7 min read